Deep Value
Free seven-day guide

You make decent money. So why does it feel like you're always broke?

A free seven-day guide. One short part a day, one thing to do each day that takes under 15 minutes. By day 7 your money runs on a system instead of on guesses.

Free. No spam. The guide is on the next page, and in your inbox.

By day 7 you know your number, every debt has a plan, and money moves on payday without you touching it.

$100
a month in interest on a $5,000 card at 24%, before you've paid back a dollar
7.2 years
for invested money to double at 10% a year, the long-run S&P 500 average
3 of 4
years the market has finished up, roughly. The drops are the price of admission.
Sound familiar?

This is for you if you've ever thought:

  • I have a 401k and I have no idea what's in it.
  • I know I should invest but I don't know where to start.
  • I'll pay the card off after Christmas.
  • I watch money videos every night and haven't done one thing.
  • I make more than I did five years ago. So where is it?
  • I'm scared of the stock market, and I'm also scared of missing out on it.
  • I've never actually added up what I owe.
The problem

Nobody taught you this.

School didn't. The job that handed you a 401k form on your first day never brought it up again. So you guess, and guessing costs real money.

A $5,000 card balance at 24% costs about $100 a month in interest before you've paid back a single dollar. Pay exactly that much and the balance never moves. That is how people who earn decent money stay broke for a decade.

The people who get this right weren't handed better brains. They were handed a plan early. This is that plan, one part a day for seven days.

Two made-up people, same $300 a month, 30 years
-$5k$500k$1Mnowyr 10yr 20yr 30$567kFollows the plan-$5kKeeps guessing
Both start with a $5,000 card at 24%. One pays only the interest and spends the rest. The other clears the card in under two years, then invests the same $300 at 10% a year, the long-run S&P 500 average, compounded monthly. Real markets are bumpier than the green line.
The plan

Seven days. About 15 minutes each.

  1. Day 1
    Why most people never get ahead

    The three traps, why time matters more than money, and the one number to write down tonight.

  2. Day 2
    Build the budget in one sitting

    Every dollar in, every dollar out, on one page, and the three things you'll cancel before bed.

  3. Day 3
    Make more money

    You can only cut so much. Income has no ceiling. The raise, the job switch, and the side money that's real.

  4. Day 4
    Kill the credit cards

    The one investment with a guaranteed return, the order to pay in, and the cushion that keeps you from sliding back.

  5. Day 5
    Where the money goes

    The 401k match, the Roth IRA, and why one S&P 500 index fund is the whole plan.

  6. Day 6
    Put it on autopilot

    The payday transfer, the raise rule, the four crashes, and the plan you sign while it's calm.

  7. Day 7
    Protect what you're building

    Cars, houses, the insurance you need, the insurance you don't, and the two-minute step almost everyone skips.

Honest note: the card isn't paid off and the cushion isn't full after a week. Those take months. What's done in seven days is the system that gets them done, running without you.

What's inside

Worksheets you fill in, not chapters you skim.

  • The net worth worksheet and the one-page budget
  • The debt order sheet, highest rate first, and the two calls that lower your rate
  • How to check your 401k match in ten minutes, and what to do if it's sitting in cash
  • How to open a Roth IRA and buy your first index fund in 15 minutes
  • A one-page "if the market drops 30% tomorrow" plan you sign while it's calm
  • The insurance checklist: the four kinds you need, the kinds that only make money for the seller
  • A plain-English glossary of the words you'll actually hear
  • A "Do this today" box at the end of every day, none longer than 15 minutes

46 pages, single column, big type. Reads on a phone without pinching. The web version tracks which days you've finished.

The system

Where each dollar goes, in order.

One transfer, one stage at a time
  1. 1Enough into the 401k to get the full matchFree money first.
  2. 2One month of expenses in a cushion accountSo a flat tire never goes back on the card.
  3. 3Every debt over 10%, highest rate firstThe only guaranteed return in the guide.
  4. 4The cushion grows to three months
  5. 5One S&P 500 index fund, inside a Roth IRAThen more into the 401k.
You set the transfer once, on day 6. On the first of every month you check whether a stage is full and move it down the list.

Day 0 vs day 7

Nothing here is a prediction. It's a list of what exists after a week of 15 minute actions.

What existsDay 0Day 7
Knows their net worth
Budget on one page, three leaks cancelled
Knows their market pay, raise conversation booked
Every debt listed, minimums on autopay
Full 401k match turned on, actually invested
Roth IRA open with an index fund in it
Money moves the day after payday, automatically
Insurance limits checked, beneficiaries named
Why it's free

Because most people never get past day one.

I'd rather you start than pay me.

If this gets you to write down your number and cancel three subscriptions this week, it did its job, and you'll trust the next thing I make.

Who wrote this

Someone who has been in the market long enough to stop finding it exciting.

I've been investing for a long time and I've sat through more than one crash. I've watched people lose years chasing the hot thing, and I've watched others do very well with one index fund and a transfer that runs every payday.

I'd rather you be in the second group, and this is the shortest path I know to get you there.

Day 6

You'll know what to do when it drops 30%.

Four drops, and what came next
2000Nasdaq-100-76%Back to even in 20132008S&P 500about -57%Bottomed March 2009then climbed2020S&P 500-34%Recovered in about 5 months2022S&P 500-18%Up 26% in 202325% in 2024
The 2000 bar is the Nasdaq-100, which is heavy on tech. The S&P 500 drops are 2008 (about 57% from the October 2007 peak), 2020, and 2022. Recessions are declared 6 to 12 months after they begin, and in each of these the market turned up before the news did.

Every plan works until the market falls. Day 6 has you write your “if it drops 30% tomorrow” plan while it's calm, sign it, and take a photo of it.

People who sold in March 2020 and waited for it to feel safe missed the whole way back up. The plan exists so you never have to make that decision in the moment.

Questions

Things people ask before they download it.

Is this for beginners?

Yes. It assumes you've never bought a stock and don't know what an index fund is. Every term gets explained in one plain sentence, and there's a glossary at the back.

Do I need money to start?

No. The first four days are about knowing your number, building a one-page budget, bringing in more, and lining up the card. You don't invest a dollar until day 5, and when you do, $50 is enough to begin.

Is this a course or a PDF?

A PDF you can keep, plus a web version you can read on your phone and check off day by day. No videos, no login, no drip schedule.

Are you going to sell me something?

Not today. The guide is free and complete. Later there may be a paid, deeper version for people who want more, and you will never have to buy anything to finish this one.

Is this financial advice?

No. It's education. I don't know your situation, so nothing here is personalized advice, and I'm not your advisor. If you're facing a big decision you can't undo, pay a fee-only planner for an hour.

How long does it take?

Seven days, about 15 minutes a day. Reading the whole thing straight through takes about an hour. The card won't be paid off in a week and the cushion won't be full, but the system that gets them done will be running.

Free guide

Get the guide.

Type your name and email and it's yours in about a minute. Then do day 1 tonight.

  • PDF download, 46 pages
  • Phone-friendly web version with a checkbox for each day
  • One email with both links, so you can find it later

Free. No spam. The guide is on the next page, and in your inbox.

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